Cynt Marshall You've Been Chosen

Cynthia “Cynt” Marshall, Chief Executive Officer, Dallas Mavericks

Cynt Marshall has been a dynamic force for inclusion and diversity within the Mavericks organization and over a 36-year career at AT&T.  When Cynt was hired as the CEO of the Mavs in March 2018, she set her sights on a culture transformation.  Her vision was for the Mavericks organization to become the NBA standard for inclusion and diversity. Cynt brought transparency, trust and her values-based leadership style that evolved the company culture in her first 100 days.

Prior to her joining the Mavs, Cynt founded Marshalling Resources, a consulting firm specializing in Leadership, Diversity & Inclusion, Culture Transformation and overall optimization of people resources. Upon the company naming its first Chief Inclusion Officer in June 2017, Cynt worked with The Dow Chemical Company to develop and implement a strategy for institutionalizing an inclusive culture. Dow was named to DiversityInc’s Top 50 list in 2018 and has since been identified on Fortune’s Great Place to Work lists.

Cynt’s notoriety began many years ago as a young Officer at AT&T and grew exponentially when she served as Senior Vice President – Human Resources & Chief Diversity Officer at AT&T.  There she was responsible for identifying and developing leaders, aligning employees with the company’s vision and priorities, overseeing major business unit HR support, performance development, employee engagement, skills transformation initiatives, EEO and Affirmative Action. Cynt also led the team that created a world class Diversity and Inclusion culture, landing AT&T in the top 3 on Diversity Inc’s 2017 Top 50 list of companies.  She also spearheaded the work that for the first time placed AT&T on Fortune’s 100 Best Companies to Work For list in 2017, one of only two Fortune 50 companies. 

Widely recognized for her visionary leadership and ability to get things done Cynt is the recipient of several honors and awards. Most recently, Forbes named Cynt one of 15 of the world’s most inspiring female leaders, Dallas WISE (Women In Sports and Events) honored her with the inaugural Women of Inspiration award, The Women’s Forum of New York bestowed the Elly award, and Texas Women’s University recognized Cynt with the Virginia Chandler Dyke Leadership award. 

Cynt graduated from the University of California-Berkeley with degrees in Business Administration and HR Management and holds four honorary Doctorate degrees. Cynt has chaired a variety of non-profit boards and currently serves on the board of Dallas CASA (chair), Dallas Regional Chamber, Texas Women’s Foundation, Texas 2036, T.D. Jakes Foundation, Pro Sports Assembly, Executive Leadership Council (ELC), and is a member of the International Women’s Forum. She is also on the Board of Directors of BGSF Staffing, JELD-WEN, Chime Financial, Inc. and Blinkcns, Inc.

The fourth of six children, Cynt grew up in Richmond, California, and lives in the Dallas area. She and her husband, Kenneth Marshall, have four adult children.  Cynt’s book, “You’ve Been Chosen: Thriving Through the Unexpected” (Ballentine, 2022) was nominated for an NAACP Image Award.

“I am honored to receive the Women Business Collaborative’s 2023 Trailblazer in Gender Equity & Diversity Award. I feel blessed to work with dedicated individuals who share the vision of fostering gender equity and diversity in our communities. This award is a celebration of the strides we have made while also serving as a reminder that there is still work to be done. Alongside other trailblazers, I look forward to continuing to break barriers and create communities where every individual is valued and afforded equal opportunities.”