Frankum Caroline AC Pic

Caroline Frankum

Caroline is a multi-award-winning CEO with a high-level of expertise in Media, Digital, First Party Data, Brand & Comms Strategy, Tech-Driven Automation, and Change Leadership.


Kantar is one of the world’s leading Market Research agencies and, as part of the Kantar Exco running the overall business and leading the $4 billion sale of Kantar to Private Equity, and Global President of the Kantar Profiles Division, Caroline is responsible for helping clients understand people and inspire growth. This includes running the multi-million-dollar first party data division that powers insight delivery and analytics for world-leading Consumer, Media, Tech, Publisher, Consultancy, Healthcare, Market Research, and e-commerce brands.


Caroline joined Kantar in 2016 and prior to this worked client-side in Media for 15 years in influential roles at leading Media companies, including: Classic FM, The Mirror Group, Five, Disney, ITV, UKTV and Sky. This was followed by 7 years at Omnicom where she was EMEA CEO for Brand & Comms specialist Agency Hall & Partners.


One of Caroline’s biggest passions is helping businesses transform and grow in profitable and purposeful ways by creating more inclusive and diverse environments, where the only barriers to success are personal choice and professional competence. She holds herself accountable to being a role model for women in tech and the C-suite, and an active ally for underrepresented groups. This includes being the Global Exec Sponsor for Kantar’s Pride@Kantar community supporting LGBTQI+ employees across the globe, an ambassador for Ethnicity Mentoring Programmes, providing sponsorship and mentoring for both Kantar employees and young individuals externally who don’t get the support or opportunities in business they deserve, and a Sponsor for Leaders Plus, a social enterprise supporting women leaders with babies and young children stay in the career progression pipeline.