Krista has swum with Humpback whales, run marathons, and is known for her enthusiasm, straight talk, passion for excellence, and obsessive attention to detail. This is fitting for the CEO and Principal of cmnd+m, a Minnesota-based brand experience design firm, as all of these characteristics are necessary for best-in-class design and innovation in an industry tasked with perpetually creating what’s next for brand-to-consumer experiences.
In 2011, Krista founded cmnd+m. The company was immediately successful, with its inaugural project not only bringing Google into the world of retail, but also receiving an RDI International Design Award. Under Krista’s leadership, the business experienced phenomenal growth, going from an unknown start-up to an internationally-operating company in less than 3 years. This amazing start resulted in Krista being recognized as a Midwest Finalist for the 2014 Ernst & Young Entrepreneur of the Year Awards.
In 2020, after she and a group of friends rallied to support a dear friend diagnosed with breast cancer, Krista was inspired to launch My PowerPak, a public benefit corporation. This community-based digital platform empowers ordinary people to give and receive extraordinary support. My PowerPak not only fills her cup, but has brought a better way to give and receive care into the world.