WOMEN CEO REPORT

- SeneGence International

Joni Rogers-Kante

SeneGence International

Joni Rogers-Kante founded SeneGence® in 1999. Since, the company has become a globally recognized leader in the industry. Joni currently serves on the Direct Selling Association’s (DSA) Board of Directors. In 2018, she received Direct Selling News’ Bravo Award and the Excellence in Entrepreneurship Award by the Orange County Business Journal.
Joni Rogers-Kante is the founder, CEO AND Chair of SeneGence®, which provides a line of over 300 anti-aging skin care and long-lasting cosmetics products sold through independent distributors worldwide Her dream of developing a company that gave women an opportunity to build their own business regardless of age, background, or education has become a phenomenal success, with offices in five countries and hundreds of thousands of Independent Distributors across the globe. Joni began her career at 16 years old, working for the Sav-On Corporation. By 23, she was the Assistant Manager of the highest-performing store in the Sav-On chain. Joni is an active member of the Orange and Creek County communities and is also the author of Million Dollar Lips. In June 2020, Joni was installed as a Board Member of the Direct Selling Education Foundation.

Joni Rogers-Kante is the visionary and driving force behind SeneGence®. Her dream of developing a company that gave women an opportunity to build their own business regardless of age, background, or education has become a phenomenal success, with offices in five countries and hundreds of thousands of Independent Distributors across the globe. Joni began her career at 16 years old, working for the Sav-On Corporation. By 23, she was the Assistant Manager of the highest-performing store in the Sav-On chain. Having learned from high-level management, buyers, and operations experts, she knew the corporate structure was not for her. Joni was introduced to a direct sales cosmetic company, and her 13-year career produced jewelry, cars, awards, trips, and recognition, and most importantly, a burning desire to create her own company.

Year appointed: 1999