Savage X Fenty
Music and fashion icon Robyn Rihanna Fenty is CEO and Creative Director of Savage x Fenty. Inspired to create a line of intimates that celebrates and speaks to everybody, Savage X Fenty celebrates fearlessness, confidence, and inclusivity. In partnership with a team assembled from the industry’s elite, the label has disrupted and redefined the marketplace with its accessible price point and extensive assortment of lingerie. “We want to make people look good and feel good,” explains Rihanna, who approaches Savage X with the same mentality she does in all her projects—to make something new and fresh that everyone can relate to and feel confident in.
Year appointed: 2018