Jenna Johnson is the head of Patagonia’s apparel and equipment business, overseeing the division as the company works to align its business more strongly with its mission and sport communities while continuing to uphold a legendary reputation of quality and excellence. Jenna has cultivated an intuitive understanding of her global customers through a lifetime of dirtbag travel, rock climbing, trail sports and 20 years of experience managing several respected outdoor brands. She has also worked to advance Patagonia’s mission to save our home planet, bringing environmental stewardship to the company’s technical innovation. Never willing to sacrifice performance, Jenna is resolved that even the most technical gear can be made with sensitivity to the environment and the people, animals and plants that inhabit it.Jenna has an Executive MBA from the University of Washington.
Year appointed: 2020