Sally Roberts
CEO and Co-founder, Wrestle Like A Girl; Board Member, Hire Heroes USASally Roberts brings a unique blend of leadership, resilience, and advocacy to Hire Heroes USA. A former U.S. Army Sergeant and elite wrestler, Sally is a two-time World Bronze Medalist and a three-time National Champion who served in the Army’s World Class Athlete Program (WCAP). Her military experience extends to Psychological Operations, where she specialized in behavioral influence strategies and provided critical support during her deployment in Operation Enduring Freedom.
As Co-Founder and CEO of Wrestle Like a Girl, a nonprofit organization dedicated to empowering girls and women through wrestling, Sally has spearheaded initiatives to drive gender equity in sports and foster leadership development. Under her leadership, Wrestle Like a Girl has expanded nationally, offering youth programs, influencing policy changes, and securing corporate partnerships. Sally’s extensive background in sports and performance psychology, complemented by her Master’s degree in the field, strengthens her commitment to building programs that empower and uplift others.
Sally has received several prestigious accolades, including the Women in Sport Award from United World Wrestling and the International Olympic Committee, and the 2024 Hero Award from The Drake Group Education Fund. With her vast experience in program development, strategy, and fundraising, Sally is a valuable advocate for veterans and their families.