Sarah Phares

Website Administrator

Sarah is an independent UX consultant who leads UX strategy, research, and content design for mission-driven organizations. She also provides website administration support to WBC.

Her UX career spans 15+ years and includes experience at the innovation consultancies frog and Smart Design, where she helped clients leverage user insights to define new strategies and experiences, as well as in-house leadership at Verizon Design, where she led multi-disciplinary product design teams and organizational initiatives to help shape culture and process. Prior to working in UX, Sarah worked as graphic designer, and incorporates her knowledge of branding, print design, storytelling, and wayfinding into her UX approach.

Sarah holds a Master’s in Design in Interaction Design from Carnegie Mellon University and two undergraduate degrees from Washington University in St. Louis, a BFA in Visual Communications and a Bachelor of Arts in Architecture.