CEO Asma Ishaq unites experience and vision to establish innovative concepts in health and beauty. Her extensive background in product development, formulation and manufacturing of nutritional supplements and skincare has been conducive to the marked success of Liquid BioCell®, the premiere line of patented liquid collagen and hyaluronic acid nutraceuticals, nutricosmetics and skincare products. She is a committee member on the Council of Responsible Nutrition, sits on the advisory board of the Fragrance Creators Association, and serves on the board of directors of the Direct Selling Association. A sought-after speaker on industry stages including the World Collagen Conference and NutriCosmetics Summit, Ishaq has also appeared on Fox, CBS, ABC and NPR as a go-to expert. Her work has earned recognition and awards from organizations such as SupplySide West, New Hope and DSA, and she was selected as a finalist for the NutraIngredients-USA NutraChampion Award. Ishaq earned her BA from the University of California, Berkeley and an MBA with a dual concentration in finance and marketing from Rice University. She is the recipient of Rice University’s Alumni Industry Excellence Award in Entrepreneurship.