Caroline Dalal

Founder and CEO, Flowz

Caroline Dalal is a former broadcast journalist turned entrepreneur known for building high-performing brands and scalable businesses across diverse industries.

After earning her BA (Honours) in Communications and English Literature from the University of Toronto, Caroline began her journalism career at OMNI Television. As the youngest on-air journalist, she anchored, produced, and reported on major global and national stories, including 9/11, Nelson Mandela, and the SARS outbreak. She also shed light on critical social issues affecting immigrant communities. Her impactful reporting led to a five-year tenure at CTV, where she continued covering mainstream news and complex community challenges.

Inspired by the leaders and stories she encountered throughout her media career, Caroline transitioned into entrepreneurship. She founded Catur Agency, a digital branding and communications firm that supported prominent real estate developers and growing businesses across North America. Under her leadership, the agency contributed to over a billion dollars in real estate sales and earned multiple industry awards for digital marketing excellence.

Caroline later founded Flowz Staffing, a company delivering dedicated, full-time staffing solutions to businesses across various sectors, including professional services, real estate, finance, technology, promotional products, and growing entrepreneurial ventures. Flowz supports organizations with back-office operations, executive assistance, sales enablement, marketing support, and strategic growth initiatives. One of the company’s notable partnerships includes serving as the official virtual assistant provider of the NFL Alumni.

Throughout her career, Caroline has partnered with established corporations, emerging businesses, and industry leaders, helping organizations streamline operations, strengthen brand presence, and scale efficiently. Her work has generated hundreds of millions in revenue for clients and supported companies in achieving sustainable, long-term growth.

Today, Caroline is recognized for building agile teams, driving measurable results, and helping businesses scale with clarity, strategy, and operational excellence.