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Jasmine Jones, Founder & CEO, Myya

Jasmine Jones is the founder and CEO of Myya, the only online direct-to-consumer, insurance-billable post-mastectomy intimates brand. Inspired by her grandmother’s battle with breast cancer, Jasmine created Myya to address the challenge of finding well-fitting post-mastectomy bras that provide support when you need it most. Incubated at Cherry Blossom Intimates, the brand’s retail space, Myya is the next step in the company’s evolution, connecting women across the country with certified mastectomy fitters. Offering breast cancer survivors a completely customizable virtual post-mastectomy bra fitting, ensuring that all women get the perfect fit. Myya is the only online post-mastectomy bra boutique that can both fit and bill insurance directly for its customers, making the shopping process seamless for them. In April 2022, Cherry Blossom Intimates, the Techstars backed company, closed its $2.25 million pre-seed round making Jasmine one of the few Black women in the world to close over $1 million in venture funding. A former Miss District of Columbia USA, Jasmine was named a Forbes Under 30 Listmaker in the Retail and E-Commerce category, as well as a Fashion Institute of Technology award-winning lingerie designer, and a Tory Burch fellow.